Ads Policy

QubAds Advertising Policy

Last updated: 08.12.2025

This Advertising Policy (“Policy”) governs all advertising activity conducted on the QubAds platform (“Platform”), operated by QubHQ S.R.L. This Policy applies worldwide, with additional regional legal requirements when applicable.

By creating a Workspace, submitting Ads, or funding campaigns, the Advertiser automatically accepts this Policy and the Terms and Conditions of the Platform.

If the Advertiser does not agree, they must immediately cease all use of the Platform.

1. Definitions

• Advertiser: Legal entity operating a Workspace within QubAds.

• Workspace: A region-specific profile used to run Ads.

• Region: Defined geographical target area selectable within the Platform.

• Ad: A promotional item inserted into participating digital menus and clearly marked as advertising.

• Campaign Period: A recurring calendar-month period (1st to last day).

2. Eligibility & Workspace Requirements

2.1 Advertisers must be legally registered entities or legally authorized representatives.

2.2 Each Workspace is dedicated to one specific Region. Separate Regions require separate Workspaces.

2.3 QubHQ may deny, restrict, or remove any:

• Workspace

• Advertiser

• Ad content

at sole discretion, without obligation to justify decisions.

2.4 Advertisers must supply factual, legal, and verifiable business information.

3. Prohibited Business Types

Advertisers cannot participate if their business falls into any of the following categories:

3.1 Food-Serving Businesses

❌ Completely banned:

• Restaurants

• Bistros

• Fast-food

• Pubs and bars

• Food trucks

• Caterers

• Any business whose primary activity involves preparing or selling food for consumption in store

Narrow Beverage Exception

✔ Businesses focused primarily on non-food beverages may advertise beverages only, with proof of business structure required.

3.2 Gambling and Chance-Based Businesses

• Casinos, betting agencies, fantasy sports, lotteries, raffles

3.3 Other Prohibited Business Types

Including but not limited to:

• Illegal or unlicensed regulated industries

• Weapons or explosives

• Pornographic or sexual services

• Unauthorized pharmaceuticals, medical claims

• High-risk financial products without regulatory approval

QubHQ can modify or expand this list at any time.

4. Ad Content Restrictions

4.1 Advertisers may only promote products or services they own and directly provide.

4.2 Third-party advertising or affiliate promotions are strictly prohibited.

4.3 Accuracy Required
All claims must be truthful and compliant with applicable regional regulations.

4.4 Content Not Allowed

• Misleading, harmful, discriminatory, violent, or unlawful content

• Health/environment claims lacking approved evidence

• Political advocacy unless authorized by QubHQ

4.5 Language Requirements
Ad content must be available in platform-approved languages for the chosen Region.

5. Ad Slot Selection & Display Mechanism

QubAds uses a fair weighted-probability algorithm to determine which advertiser wins each advertising slot inside a digital menu.

Key Principles

• Slots are variable per menu (dynamic placement opportunities)

• Slot placement is randomized but influenced by configured criteria

• Higher daily budget share = higher probability of selection

5.1 Daily Weight Calculation

Every Advertiser receives a Daily Advertising Weight based on:

Daily Weight = Advertiser Daily Budget ÷ Total Daily Budget of Region

This determines the probability of selecting that Advertiser for each slot.

5.2 Participation After Winning a Slot

If selected for a slot:

• Advertiser remains eligible for the next slot,

• But with a 50% temporary weight reduction applied immediately after the win.

This reduction:

• Applies cascading to the next selection attempt

This prevents monopolizing while preserving proportional advantage.

5.3 Ad Creative Rotation

Once an Advertiser wins a slot:

• One active Ad is selected from the Advertiser’s Ad inventory

• Selection prioritizes performance and relevance,

• But includes randomness to ensure rotation

!The same Ad will not appear multiple times in the same digital menu.

5.4 No Guarantees

QubAds does not guarantee:

• A minimum number of impressions or displays

• A minimum number of wins per menu

• Specific engagement results

6. Campaign Period & Daily Budget Rules

6.1 Campaign cycles run monthly (1st → last day).

6.2 The total payment allocated to a Workspace is distributed as Daily Budget:

Daily Budget = Total Payment ÷ 30 (standard assumed period)

If month ≠ 30 days → system automatically adjusts proportionally

6.3 Daily Budget activates on the date the Workspace enters the active auction pool.

Example:
Payment: 30 EUR
Month: 30 days
Daily Budget = 1 EUR/day
Activation: Day 15 → 16 EUR available this month
Remaining 14 EUR → allocated to next month

6.4 Daily Budget can roll only into the next immediate month

6.5 No refunds under any circumstances.

6.6 Advertisers acknowledge performance varies by competitive landscape.

7. Compliance, Enforcement & Suspension

Violations may result in:

• Immediate removal of Ads

• Workspace deactivation

• Permanent ban

• Loss of all allocated budgets

• Legal reporting to authorities when required

QubHQ may take preemptive action to protect Platform integrity.

8. Regional Laws & Governing Compliance

Regional legal frameworks override the Platform in case of conflict.

Advertisers must ensure compliance with:

• Consumer protection laws

• Advertising regulations

• Industry-specific compliance standards

Failure may result in legal liability exclusively borne by the Advertiser.

9. Indemnification

The Advertiser agrees to fully indemnify QubHQ S.R.L. for any claims, losses, costs, or regulatory penalties arising directly or indirectly from:

• Their Ads

• Their business activities

• Their violations of this Policy

10. Modification of Policy

QubHQ may update this Policy at any time.
Continued use of the Platform confirms acceptance of changes immediately upon publication.